Way To Go is a nonprofit organization in the Harrisonburg area dedicated to providing reliable transportation for low-income families, helping ensure that access to employment is not a barrier to opportunity.

The logo was designed to reflect this mission, incorporating the Harrisonburg skyline in a way that forms a key shape—symbolizing access and mobility. This visual language, including the stroke style, color palette, and diagonal geometry, was carried throughout supporting materials to create a cohesive and unified identity system.